The Challenge:
The company had average sales exceeding their target but wanted to address the wide GAP between performers and non-performers.
- 45 salespeople averaged 109% of target.
- Top 10 averaged 125% of target (111% to 139%).
- Bottom 7 averaged 92% of target (82% to 99%).
What they did:
A job pattern analysis provided a profile which identified the key characteristics of the top & bottom performers.
- this provided a framework to identify top performers at the point of hiring; and
- provided a framework to raise everyone’s performance to "Top Performer" level.
Results:
Took product line from $1,000,000 ($1M) per year to over $1M per month in six months.
- 1st year total sales: $10.5M (projected $7.0M)
- 2nd year total sales: $24M
- 3rd year total sales: $34M
Will it work for you?
It depends on a number of factors particular to your business. To determine whether our ideas and assessments will work for your salesforce contact us for a free 30 min consultation.
Remember there are two ways you can optimize your salesforce:
Develop your existing Human Capital; or
- Sort the performers from the non-performers during your hiring process.
We can help you do both more effectively. contact us